Is Your Personal Bland?

You read that right.

When you hear term “brand” the immediate thought goes towards companies.

But the days of putting off your personal brand are gone 👋🏻

If someone wants to research you, they’re going to search online.

The question is, “is what they find accurate with how I want to be seen?”

(This the time to open a new tab and Google your name.)

So if you’re wondering where to start…

Mandy McEwen is one of my favorite authorities on LinkedIn when it comes to your personal brand and in the video below she gives practical tips on how to get started.

Now that you have a starting point know your brand is a work in progress.

It may never be “finished” or “perfect,” but whose is?

The result of not proactively working to improve your personal brand is you become forgettable.

And in a time of over-saturation from social media, don’t get lost in the crowd.

Let’s not mix up self-promotion with building your personal brand.

There’s a huge difference between bragging vs. expressing your value proposition.

At the heart of personal branding it’s about showing people how you benefit them (not the other way around - kind of like in an interview).

Here’s some more tips from Mandy to get your mindset right:

So now if you realize you need a personal brand re-vamp/makeover let’s start with a LinkedIn audit and go from there!

It’s a process, but you gotta do something about it (it’s not going to change itself).

Remember if you don’t stand out, people won’t notice you.

Now reply to this email and let’s identify what differentiates you from the crowd!

God Bless,

Scott

P.S. If you’re serious about improving your personal brand today check out the LinkedIn Live I did with my friend Janis Sadoyama and she even includes a FREE GIFT with this downloadable blueprint!